Transitioning to Profitable Coaching and Consulting Business Models
TLDR; The speaker discusses the drawbacks of running a social media marketing agency (SMMA) and highlights the potential of coaching and consulting offers for sustainable and profitable business models.
💼 Major Shift in Business Model
The speaker emphasizes that successful individuals in the industry, including Eric, Charlie Morgan, Serge, and Oliver, are not running agencies.
They suggest that the SMMA model is currently unbeneficial and abnormal, prompting the need for a new approach to become profitable in the market.
They mention upcoming videos that will focus on the new model needed to achieve profitability and success in the current market.
The speaker aims to prove the shortcomings of the SMMA model with evidence from their client's experience, suggesting a significant shift in the business model is necessary for success.
👥 Client Age and Niche Preference
The speaker questions the effectiveness of young individuals, aged 16 to 20, running successful agencies in the real estate niche.
They express a reluctance to work with realtors and emphasize the importance of aligning with ambitious and determined individuals who aim to scale and achieve significant results.
They further highlight the preference for working with like-minded individuals with a similar vision and mission, rather than older individuals lacking the drive to scale and succeed.
📈 Consulting and Implementing vs. Starting an Agency
The speaker discusses the viability of starting a coaching and consulting offer over an agency, emphasizing the potential for long-term engagement and the desire to help other businesses scale and grow.
They contrast implementing people's strategies in SMMA with learning and implementing coaching and consulting strategies, suggesting the latter as a more sustainable and scalable model.
Additionally, they highlight the benefits of offering a wide range of services in the coaching and consulting field, leveraging their extensive experience to help clients effectively.
💼 Qualification and Market Understanding
The speaker addresses their hesitation in starting a coaching and consulting offer due to a perceived lack of qualification.
They question their ability to assist realtors in obtaining leads while acknowledging the challenge of achieving positive results in the current market.
They emphasize the gap in the market, where individuals often underestimate their capacity to start consulting businesses, highlighting the need for a shift in mindset and approach to business development.
💰 Building a Successful Fulfillment
The speaker delves into the critical aspects of building a successful fulfillment, emphasizing the importance of aligning the marketing message with the product.
They stress the need to attract the right clients and provide a return on investment after the onboarding process, highlighting the challenges in building a good product for online companies.
Furthermore, they discuss the significance of collecting and analyzing data to continually improve the product and attract suitable clients, ultimately aiming for efficient and effective outcomes.
📊 Data Collection and Decision-Making
The speaker emphasizes the value of collecting data and understanding the client's journey to enhance the product.
They stress the need to ask numerous questions and collect data points to improve the product's effectiveness, indicating that this process is the most challenging aspect for online companies.
They highlight the importance of understanding the client's needs and decision-making processes to deliver efficient and valuable solutions, ultimately aiming to attract and enroll suitable clients.
📈 Shift towards Coaching and Consulting
The speaker expresses a desire to transition towards a coaching and consulting offer, highlighting the potential to attract better clients and offer a more impactful service.
They discuss the benefits of coaching realtors to learn and implement strategies, aiming to drive better results and attract clients with a genuine interest in growth and success.
This shift reflects a strategic and market-driven approach to business development, indicating a strong inclination towards sustainable and impactful consulting services.