30-Day Shorts Experiment: 11M Views & $700 Revenue
TLDR; Creating 30 shorts in 30 days led to 11 million views, 12,000 subscribers, and $700. Shorts' initial views plateau, then spike, boosting other shorts and long-form videos. Storytelling format, high engagement, and text on screen are key strategies for successful shorts.
💡 Experimenting with Shorts
The speaker made 30 shorts in 30 days to experiment with short form content and different formats.
Despite initial expectations, the experiment led to over 5 million views a day and 50,000 subscribers on the second channel.
The objective was to understand the behavior of shorts over time and share the strategies used for creating them.
📽️ Two Channel Approach
The speaker has two channels - one for creator education and filmmaking tutorials, and a second dedicated to storytelling and adventures.
The goal of the second channel was to create a different style of videos, specifically focused on storytelling.
📅 Shorts Creation Process
The speaker decided to post 30 shorts in 30 days, focusing on creating a different story with every short.
The approach was to make the stories simple, digestible, and capable of being told in 30 to 40 seconds.
📈 Shorts Viewing Pattern
The shorts initially experienced a pattern of receiving a big boost of views, followed by a plateau, then another spike in views.
This pattern continued until about day 15-16 of the experiment.
💰 Shorts Experiment Results
The 30-day experiment led to 11 million views, over 12,000 subscribers, and just under $700 in revenue.
The ad revenue for shorts was much lower than long-form videos, with a CPM of 6 cents.
📱 Building a Channel and Business
The speaker emphasized the importance of knowing the purpose of growing a channel and focusing on the right audience.
It was advised not to chase viral trends, but to create content specifically for the target audience to build a community around it.
📊 Extended Shorts Experiment
The success of the 30-day experiment led to an extension of creating 100 shorts in 100 days to further understand the impact on the channel.