How to Improve YouTube Video Performance and Quality
TLDR; The speaker started a new YouTube channel to improve video quality, learned about title and thumbnail importance, struggled with video performance, and plans to create simpler, informational content next year.
⏳ Starting a New Channel
The speaker started a new secret YouTube channel to prove that growing on YouTube isn't luck.
They had a different goal compared to their previous popular skateboarding channel, aiming to become a better internet filmmaker by improving their writing, editing, filming, and more.
The initial goal was to upload 10 truly amazing videos, but the specific niche for the channel wasn't initially clear.
The main strategy was to upload high-effort, high-quality videos, even though it would take more time.
The speaker noticed a lack of passion for creating skateboarding videos, leading to the decision to start a new channel with a different topic.
📈 Early Video Performance
The first video on the new channel, a cinematic edit of the Amsterdam Light Festival, didn't yield significant results.
The speaker also shared the experience of uploading a controversial video, which garnered attention but had room for improvement.
They experienced a turning point when uploading an analysis of a popular YouTuber, which received positive feedback and reached a large audience.
However, subsequent videos didn't perform as well, leading to some self-doubt.
🎥 Learning and Progress
The speaker documented learning AI filmmaking for 10 days, creating a well-made video that didn't garner an extreme amount of views due to the thumbnail not being clickable.
They also shared the process of creating their most popular video, emphasizing the importance of titles and thumbnails.
🧐 Quality and Performance
The speaker focused on quality while facing challenges with video performance, including the impact of titles and thumbnails on click-through rates.
Despite putting significant effort into a video, its performance was disappointingly low.
They acknowledged the importance of patience and highlighted the need for brand deals in the long term.
The speaker evaluated the worth of focusing on quality, noting the progression made as a filmmaker.
⚙️ Future Strategy
The speaker plans to create more informational, less-edited videos in the future.
They also mentioned using the community tab more and highlighted their presence on Instagram and TikTok for behind-the-scenes and short-form content.